What’s your leadership “ringtone”?

My mom was recently sharing with me when I call her phone, she knows it’s me calling because of the ring tone song she has set to play called “The Boys of Fall” by country singer Kenny Chesney. It’s one of my favorite songs about the brotherhood of football. I am so glad she connects me to this song when I call (which reminds me that I need to call her today😊).

Many people set their ring tones to different songs or set emails to different sounds letting them know when someone’s calling or when an email or text message arrives. It’s a fun way to alert us about incoming communication which reminds me of a story… it’s another type of ringtone known as “The Corporate Ringtone”. bruce_on truck original picture

Several years ago, I joined a small relocation company in Dallas, Texas as the operations manager. During my first week, I was walking into the office when I heard a different kind of phone ringer. I had noticed our phones ringing throughout the day, but not like this ring. It was a different ringtone sound you would hear in school when classes changed and had a longer ring to it so that you would immediately recognize as being different than the “normal” phone ringer. As I heard the first ring finish, our office manager quickly shouted from around the corner “hurry, someone answer the phone, IT’S CORPORATE!” When the call was completed, I asked about the corporate ring tone. The office manager explained that the corporate set up a different ring tone so you know they were calling and we need to answer this call within two rings or we will get in trouble.  What?!!! This comment concerned me because it sounded more like a ringtone of fear and intimidation. I now started wondering if I had made a good decision to join the company.

Does it really matter who is calling? Shouldn’t we pick up the phone as soon as possible for anyone. It doesn’t matter if it’s a corporate executive, a customer/client, or one of our van operator drivers needing assistance. When the phone rings, we should answer it with a positive passionate attitude ready to serve the person calling. In this case, there was definitely a sense of fear among the office staff that was not very healthy and wondered if this could/would eventually change. Unfortunately, this didn’t change and I eventually left the organization. When you lead with fear, you will limit the organization…

If you are going to set a ringtone for your corporate office, let me recommend some different “ringtones” for your team to thrive for success:

  • Ringtone #1 “A Matter of Trust” (Billy Joel) – Trust is the foundation of leadership.
  • Ringtone #2 “Care” (Kid Rock) – People give more when they know you care.
  • Ringtone #3 “Empathy” (Alanis Morissette) – Seeing through the lens of others will help you to get the most out of your team.

As I write this post, I am listening to another favorite by Tim McGraw called Humble and Kind which would also be a great ringtone for your team…

What ringtone would you recommend for your team?

Quote of the week: “The customer experience will never exceed the employee experience.” (Tony Bridwell)

Call to Action: Think about the ringtone you have set up for your employees and customers. Does it align with your values and principles? Start some dialogue this week about leading with purpose! As Kenny Chesney sings “Don’t Blink”!

This has been A Relocation Minute on “The Corporate Ringtone” with Bruce Waller, Book Cover Find Your Lane FRONTfor more information, call 972-389-5673, or email bwaller@goarmstrong.com or check out my social media Facebook and Twitter page.

Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!


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