I see it every day… People show up at a networking event, or post something really cool on social media hoping to connect them to a goal or outcome. Then you look around and think “where did they go”? How about when you send an email that may or may not have a call to action, but you’re hoping for a response just to say “I got it” …but don’t hear anything but crickets. So many thoughts run through our heads from “did they get it” to “do they really even care”? Branding is more important today than ever with so many channels to better position you or your company in social media settings to online reviews. Many times, people think the image they are presenting is their brand, but this isn’t even the case. Branding is about what others think of you by their engagement from introducing you to someone in an email or networking event, to liking of sharing a post on LinkedIn or other social media channels. Your brand is everything when it comes to business, and a leader in the workplace as well as in your community. You already have a brand whether you know it or not. The key to a successful brand is to know who you are (self-awareness), then purposefully developing it… every day.
I was recently having coffee with an HR / Talent Acquisition Leader in Dallas when we got on the subject of relocating talent. He said “Bruce, every time I think about employee relocation, I think of you”. I was honored and humbled and thought about the importance of my brand. A great brand starts with a great product, then great marketing, but quickly leads to the person or people representing the brand. When I think about spaghetti sauce, I think about Ragu. When I hear the name, John Maxwell, I think about leadership coaching and author of leadership books. When I think about Abraham Lincoln, I think about US President and a man with courage during tough times.
What do people think of when they hear your name or see you on social media? Is it what you are hoping for or do people have a different perspective? When you have alignment with your actions and values, your brand will stand out!
Here is my question for you: Are your shaping your brand, or is your brand shaping you?
Chick-Fil-A, McDonalds, and Starbucks all have incredible employer brands. We immediately have a thought or opinion when we think about visiting these companies or read about them in the news. Most companies know and understand the importance of their brands because it drives their business goals and their culture. They will do what they can to protect it while working to improve it daily. Personal branding is like employer branding. We are constantly trying to find ways to elevate our brand in the market to make impact. This isn’t just for salespeople trying to push a service or product, it’s for anyone in the workplace that is trying to make a difference from an HR professional, to a leader in operations. Personal branding takes a laser focus approach to cultivate every day. When you are intentional about building a great brand, you will inspire others to be better and become more which will ultimately bring more joy and success on your career journey.
In 2017, I published the book, Find Your Lane. This was a GPS approach to growing and planning with purpose, and sharing with others to find more joy in your career. Once you find your lane, it’s time to start building your brand to make maximum impact on others.
What are you doing each day to build your brand? I want to hear from you…
Quote of the week:
“Be the best YOU that YOU can be.” (Ozzie Smith, Baseball Hall of Famer)
Call to Action: Send me your ideas or comment below on how you are shaping your personal brand in the workplace. Are you where you want to be, or is it time to start cultivating? …or possibly time to hit refresh? I look forward to hearing from you!
This has been A Relocation Minute on “Are your shaping your brand?” with Bruce Waller, for more information, call 972-389-5673, or email firstname.lastname@example.org or check out my social media Facebook and Twitter page.
Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!