Nov 1, 2018 | by Mitch Hunt
People are tired of traditional advertising. Think of the times have you skipped through commercials, forgotten about a billboard, or thrown away a mail flyer. People want companies to provide them with valuable information that will help them make informed decisions. The importance of digital marketing is that it allows you to market to people in ways that show respect and value them as human beings. Investing in digital marketing is a must these days, and below are some of the top reasons you and your company should do so.
- Gain the Opportunity to Create More Consistent Branding
From displaying your logo, name and slogan across social media platforms to creating a website with professional graphics, the Internet bridges the branding gap for small businesses and large brands alike.
- Digital Advertising is More Affordable & Effective than Traditional Advertising
While traditional advertising mediums, such as television and print advertising, once ruled the marketing world, online mediums have increased what businesses expect regarding their return on investment.
Television, radio and print ads are often very expensive, and hard to track. Because of this competition, digital marketing is more affordable than traditional mediums and available even to businesses with small to nonexistent marketing budgets.
- Use Search Engine Rankings to Get Found by Customers
In the digital age, people find the goods and services they are looking for through search engines such as Google. Without a prominent search ranking, your business will miss out on new leads and loyal customers alike.
SEO, or Search Engine Optimization, puts your brand where the audience can find it. Almost everyone uses Google. For a company to show up on the front page of Google, a solid SEO strategy must be in place to grow your business.
- Making Sure Your Company is on the Map.
There are over 50 different listing websites out there. With Google Maps, Waze, Apple Maps, Yelp, YellowPages just to name a few. It is necessary to make sure your companies address, phone number, and hours are correctly displayed on these sites to make sure your customers can find you.
Creating a Digital Marketing Strategy Can Be Difficult.
Without the proper tools and experience, implementing a digital marketing strategy can be quite the daunting task. Creating a website, setting up Google, Facebook, and Instagram advertising, and making sure your business is on the map is a full time job.
The main difference between a struggling business and a successful business in today’s market, is how effective is their digital marketing strategy. At Just Z Designs, we have successfully planned and implemented strategies that have helped businesses see a significant return on their investment.
Editors Note: This guest post is provided by Mitch Hunt, owner of Just Z Designs. You can learn more by visiting his website, or send email to firstname.lastname@example.org, or call 214-549-9909 for questions about this article. Thank you for sharing, Mitch!
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