While attending a conference early in my career, I heard keynote speaker and NFL Hall of Famer Mike Singletary say, “Do you know what I enjoyed most about playing football? It’s the opportunity to play.” I also enjoy the opportunity to learn, grow and share with others. Last week, I took advantage of the opportunity to both speak and attend Talent Net Live conference in Dallas, Texas. This conference brings together some of the best of the best in Talent Acquisition to help attendees learn the latest in finding and attracting great talent for the workplace. There was a stellar group of speakers, and the topics were fascinating which included AI, employer branding, today’s war on talent, the latest in technology, and more. There was also a TA Improv for attendees to participate as speakers. It was outstanding.
I have so many session takeaways from this conference, but today I want to focus on one of the session insights that will help each of us expand our employer brand to attract and retain great talent. …even with a limited budget.
The strategy panel session was called “employer brand versus authentic culture” facilitated by Jorgen Sundberg, CEO for Link Humans. The panelist represented huge companies such as Toyota, American Airlines, and Anthem and each shared perspective around new generation workforce, recruiting strategies to find great talent, and the secret sauce to establishing brand recognition… During the session, Jorgen asked a question that really resonated with me. He asked the panelists for their perspective around “how employers can get the biggest bang for their buck” to expand their employer brand. The takeaway? A better brand will help your company in so many ways including attracting and retaining great talent to build a great company. So, today I want to share some of my notes that can help us TRANSFORM our employer brands.
…even with a limited budget.
- Invest in your people… spend time with your hiring managers.
- Use social media to tell stories, more than what you do, but why you do it.
- Use a company #HashTag to build a community. What’s your company hashtag?
- Teach employees to be better networkers in their community.
- Find the person(s) in the company that is passionate and partner with them.
- Ask your leaders to provide stories for employees to share with their networks.
- Engage your employees and ask for ideas to share with others.
- Invest time in an outreach for everyone to engage, and use company #hashtag
- Be authentic… everyone company is unique.
- All of us have an army, invest the time and watch the transformation.
Special thanks to Beth Gottfried, Rob Dougherty, and Glen Goodman for sharing your perspectives on this topic, as well as all of the excellent speakers for sharing perspective throughout the day. Also, thanks to Craig Fisher who started this conference 9 years ago. Looking forward to the 10th anniversary in 2019!
Do you have a a great company brand? What do employees and customers say on social media about your employer brand? What can your team do to expand your employer brand to attract and retain talent? Now is a great time to meet with your team and start the brand recognition transformation process.
Did you attend TalentNet? What was your takeaway? Share in comments below…
Call to Action: Use one of the ideas above and share with your leadership team and find a way to apply in your company. It might be a SMALL start to something really BIG! Let me know if any of these ideas work for you…
This has been A Relocation Minute on “10 Ideas to expand employer brand” with Bruce Waller, for more information, call 972-389-5673, or email firstname.lastname@example.org or check out my social media Facebook and Twitter page.
Also, check out www.BruceWaller.com for review my latest leadership book “Find Your Lane” on sale at Amazon, or Barnes and Noble. Available on Kindle edition too!